Let's scale
your drinks brand
from the bottom-up

Most brands fail to scale because they focus too much internally. We start with whom's at the bar.


Chris Maffeo grew up in Rome but he has spent the last 20 years living in 7 European countries.
He started his career in On-trade Sales and moved up to having global senior director roles, in some of the top global drinks companies.
He has worked with 30+ markets globally building premium brands with small teams and through 3rd party distributors.
He has a Master's Degree in Business Management from Università di Roma “La Sapienza” (2006) and courses in Leadership and General Management from Ashridge Business School, U.K. (2013).
He has a WSET Level 2 Award with distinction in Wines (2020) and in Spirits (2021).


We believe that:
- brands are built bottom-up.
- the Drinks industry is an ecosystem.
- all links in the value chain must be aligned.
- no brand can win without getting its RTM right.


A monthly retainer, starting at €5000/month.

We don't do projects. We believe in our system.
We'll work with your team and set up a pragmatic bottom-up system that you can use long-term.
We recommend working together for a few months in order to start seeing some results.
We'll coach your marketing & sales teams to make your brand scale sustainably.
You won't get fish from us.
Instead, you'll learn how to fish.
Our goal is to enable you to walk alone as soon as you feel confident.
You'll need to show up + commit to the journey.
No shortcuts. No silver bullets. No secret sauce.Together, we'll make it happen.


For 3 years, we post daily tips on LinkedIn, Twitter, and on our blog "Winning with Drinks".
You'll be able to understand how we think and how we bring it to life in the market.
When you feel ready, let's set up a discovery call to see if there is a mutual fit👇🏻.

© MAFFEO DRINKS 2022. All rights reserved.